Privacy Policy
PREAMBLE
TLC DigiTech Pvt. Ltd. which includes group companies and their affiliates Goodtimes Marketing Pvt. Ltd,
SLS Software Pvt. Ltd, TLC EMarketing Pvt. Ltd, TLC International Limited, Nairobi Kenya and TLC
International W.L.L. Bahrain (hereinafter referred to as TLC), recognizes that privacy is important to
its customers. We are transparent about how we collect, store, use and disclose data and make it easier
for you to understand and exercise choices available to you in this regard.
This Privacy Statement describes the privacy practices of the TLC for the data that we collect
- Through websites operated by us from which you are accessing this Privacy Policy, including www.tlcgroup.com, www.hotelmemberships.com, www.tlc.in, www.mytlcgroup.com and other websites owned and / or
controlled by the TLC collectively, the “Websites”)
- Through the software applications made available by us for use on or through computers and mobile
devices (the “Apps”)
- Through the social media pages that we control from which you are accessing this Privacy Policy as
well as the public information available on such platforms about you (collectively, our “Social
Media Pages”)
- Through e-mail messages, online directories, public databases and digital campaigns including on
third party sites through google, affiliate marketing, blogs, influencers, forums, internet search
etc. that we use and through your communications with us (collectively, our Digital
campaigns)
- Through our various offline interaction including voice, print, direct at client sites - hotels,
RWAs, corporate presentations, events, retail malls, airport, public directories and others
- Whenever you enroll, use and access services linked to the membership programs we manage
- Through voice calls outbound and customer services, emails, messages and all other form of
communication received from you including details of references for memberships and your family
details
- Data received through our Business Partners and Third Parties
- Any other data received from Internet Connect Devices
Collectively, we refer to the Websites, the Apps, Digital Campaigns and our Social Media Pages, as
“Online Services” and, together with offline channels, the “Services.” By using the
Services, you agree to the terms and conditions of this Privacy Policy.
The User must carefully read this Privacy Policy, which has been written clearly and simply, to
facilitate its understanding, and to freely and voluntarily determine whether he/she wishes to
provide their personal data, or those of third parties, to TLC, its group companies and their
affiliates.
If you fail to provide certain information when requested, we may not be able to perform the contract
we have entered into with you (such as providing a membership benefit), and we may also be prevented
from complying with our own legal obligations.
IDENTIFICATION: WHO WE ARE & WHAT WE DO
NAME OF THE COMPANY: TLC DigiTech Pvt. Ltd.
REGISTERED OFFICE: 501, Salcon Aurum, Jasola District Centre, New Delhi-110 025, India
EMAIL: contactus@tlcgroup.com
DATA PRIVACY OFFICER (DPO) MAIL: privacyofficer@tlcgroup.com
TLC is primarily in the business of marketing and managing loyalty memberships for its clients. Details
of its various services and clients is available on www.tlcgroup.com. TLC uses sources of information as above to
enroll new members to its loyalty programs and then service those memberships using the information
provided by such Members. It has its own proprietary software and mobile app to manage these
memberships. The information provided to TLC by its Members is shared with the hotels and hotel
companies whose membership programs TLC manages and Program Partners, if any, in conformity with the
respective privacy policy of TLC and such hotels and Program Partners.
1. INFORMATION AND CONSENT: SCOPE OF THIS PRIVACY POLICY
This Privacy Policy (‘Policy’) describes how TLC protects your privacy when we receive your information
from the various channels as mentioned above. This Policy may be supplemented or amended from time to
time.
This Policy is part of the terms and conditions of the membership program you enroll for (as detailed in
the program brochure) or any marketing and sales promotion to acquire new members run by TLC or its
group companies.
By providing us with your information as described above, you are expressly agreeing to our terms and
conditions, including the terms of this Policy. If you do not consent to the collection, use,
disclosure and transfer of your personal information as described in this Policy, you may choose not
to provide us the information as described above.
2. NATURE OF DATA: PERSONAL INFORMATION/DATA
As used in this Policy, the term “personal information/data” means information that identifies you
personally, either alone or in combination with other information provided by you and now available with
us. This information that we collect directly from you typically includes your name, mailing address,
telephone numbers, e-mail address and other information needed to manage your membership effectively. We
use your personal information to administer the Program, respond to your queries and communicate with
you about Program related offers, transactions and ancillary services. The personal information/data you
provide directly to us generally includes
- your full name and contact information as above
- date of birth
- gender
- photograph
- date of anniversary
- company / work details and GSTIN number
- spouse name, date of birth and contact details (e-mail and mobile)
- user ID codes or Activation codes provided by us or changed by the Member to access program
management Apps and Sites
- geolocation data
- Membership use and transaction information, including your dining details, use of facilities like
spa, pool and health club, the hotels where you have stayed, date of arrival and departure and
related spend details
- goods and services purchased, special requests made, your service preferences
- your credit card, mobile payment and other payment details provided while making payments towards
your membership or a reservation to guarantee the same
- any information necessary to fulfill special requests under the membership program (for example,
dining, leisure, travel and stay preferences)
- your membership details received through any of our Program Partners
- your reviews, feedback and opinions about our programs and services
- social media account ID, profile photo and other social media data publicly available, or data made
available by linking your social media details and the loyalty membership accounts
- data about family members and companions, such as names and ages of children
- data provided by you of friends and family to be referred to the membership program, typically name,
mobile number and e-mail
- any other personal data you choose to provide to us
There are other forms of “non-personal information/data” which may be gathered/stored by us. The
same has been discussed in detail in Paragraph 6 of this Privacy Policy.
SENSITIVE PERSONAL DATA THAT WE DO NOT COLLECT
TLC as a matter of policy never seeks, collects, processes or retains any of the Special Categories of
Personal Data as mentioned in the GDPR, which are data/information revealing racial or ethnic origin,
political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric
data for the purpose of uniquely identifying a natural person, data concerning health or data concerning
a natural person’s sex life or sexual orientation.
TLC also as a matter of policy never seeks, collects, processes or retains any of the Sensitive Personal
data or Information as defined under the applicable Indian Laws. Sensitive personal data or information
of a person under Indian Information Technology law means such personal information which consists of
information relating to;— (i) password; (ii) financial information such as Bank account or credit card
or debit card or other payment instrument details ; (iii) physical, physiological and mental health
condition; (iv) sexual orientation; (v) medical records and history; (vi) Biometric information; (vii)
any detail relating to the above clauses as provided to body corporate for providing service; and (viii)
any of the information received under above clauses by body corporate for processing, stored or
processed under lawful contract or otherwise: provided that, any information that is freely available or
accessible in public domain or furnished under the Right to Information Act, 2005 or any other law for
the time being in force shall not be regarded as sensitive personal data or information for the purposes
of these rules.
For the purpose of clarification, credit or debit card data received by us to enable a transaction,
example purchase of a membership program or to guarantee a reservation is used only for that transaction
and is never stored by us. Further, if an activation code for a Program is sent by us and converted into
a changed Password by the Member, then that will be stored with us for the purpose of facilitating the
access of the Membership to that Member. Activation codes and passwords are encrypted and credit / debit
card data follow PCI DSS certification.
3. HOW WE COLLECT PERSONAL DATA
TLC collects Personal Data in a variety of ways
- Online Services - We collect Personal Data when you make a reservation, purchase goods and
services from our Websites or Apps, communicate with us, or otherwise connect with us or engage with
our social media pages and Digital campaigns, or sign up for a newsletter or participate in a
survey, contest or promotional offer. We also collect data from publicly listed profiles on social
media and through Internet search.
- Offline Interactions - We collect Personal Data when you visit our client properties or use
on-property services and outlets, such as restaurants, concierge services, health clubs, child care
services, and spas. We also collect Personal Data from public directories, when you attend
presentations, promotional events that we host or in which we participate, or when you provide your
Personal Data to facilitate an event.
- Program Centers - We collect Personal Data when we communicate with you over the phone or
E-mail, chat for program related and promotional calls, or you communicate with us to make a
reservation, communicate with us by email, fax or via online chat services or contact customer
service. These communications may be recorded for purposes of quality assurance and training.
- Enrolment on Membership Programs - We collect personal details as described above in Clause 2
when you enroll in a membership program with us.
- Strategic Business Partners - We collect Personal Data from companies with whom we partner to
provide you with goods, services or offers based upon your experiences at our client properties or
that we believe will be of interest to you (“Strategic Business Partners”). Examples of Strategic
Business Partners include credit card companies, on-property outlets, travel and tour partners, time
share partners, rental car providers, other membership programs, airlines and travel and dining
booking and discovery platforms. Strategic Business Partners are independent from the TLC Group.
- Other Sources - We may collect other Personal Data and/or Non-Personal Data from other
sources, such as public databases, joint marketing partners, member referrals, internet search and
other third parties. The information that we collect as a part of the Referral Program is used only
for the purpose of marketing the Program. We store the received referral details only if the
referral shows interest and allows us to send further communication upon being contacted. If the
referral opts out of receiving communication from us, we erase his / her data at the first instance.
- Physical & Mobile Location Based Services - We collect Personal Data if you download one of
our Apps or choose to participate in certain programs. For example, we may collect the precise
physical location of your device by using satellite, cell phone tower, Wi-Fi signals, or other
technologies. We will collect this data if you opt in through the App or other program (either
during your initial login or later) to receive the special offers and to enable location-driven
capabilities on your mobile device. If you have opted-in, the App or other program will continue to
collect location data when you are in or near a participating property until you log off or close
application (i.e., the App or other program will collect this data if it is running in the
background) or if you use your phone’s or other device’s setting to disable location capabilities
for the TLC group App or other program.
4. WHAT WE DO WITH THE DATA WE COLLECT AND FOR HOW LONG WE KEEP IT
TLC uses the personal data collected to acquire new Members and personalize and customize their loyalty
membership programs for enhancing the overall experience of the existing members. The contact details
are primarily used for passing on all kinds of information related to their membership account and it
includes notifications, benefits, new offers, discounts, special packages and deals, renewals, post
renewal offers, lapsed membership communication etc. that a member is eligible to. We may contact you
for administrative purposes, such as confirming a transaction you may have made, informing you of your
Account status, informing you of important Program changes, or inviting you to reconsider your privacy
preferences. We further use the personal information of the member and their family members (wherever
applicable) to offer special services on their birthday, anniversary, etc. We further use the
information provided by the members pertaining to preferences/likings and interests to tailor-make and
customize our offerings accordingly. Depending on the member’s request, the personal data collected will
be processed by TLC in accordance with the following purposes
- To inform you about membership programs you may be interested in
- To manage our contractual relationship with you under the loyalty membership program when you are a
member with us, because we have a legitimate interest to do so and/or to comply with a contractual
or legal obligation
- To manage and facilitate the bookings and reservations made in advance, confirmations or pre-arrival
messages
- To personalize the services according to your preferences
- To manage subscription to the newsletter and subsequent sending of this
- To communicate with you about goods and services according to your personal preferences
- To manage the member’s contact requests with TLC through the channels provided to this end
- To manage surveys and/or evaluations regarding the quality of the services provided by TLC and/or
the perception of its image as a company
We keep your personal information till the fulfilment of the purpose for which it was collected. This
means that we will keep your information for as long as you continue to be a member with any of our
programs for fulfillment of the legal and contractual obligations entered into by the members by
accepting the loyalty membership.
In case you cease to be a member, we will retain your details for a further minimum period of 24 months
post expiration of the membership so that you may easily rejoin when you wish to within that period.
This information would also help us communicate to you any new benefits that you may receive with a
renewal of membership. Please note that you can always choose to opt-out from receiving such
communications and also raise a request for removal of your information/data post expiry of your
membership by a click-through on each e-mail you receive from us.
We will only use your personal information for the purposes for which we collected it, unless we
reasonably consider that we need to use it for another reason and that reason is compatible with the
original purpose. If we need to use your personal information for an unrelated purpose, we will
notify you and we will explain the legal basis which allows us to do so.
5. COLLECTION OF OTHER DATA
- Our web server collects the following access log information: click-stream data and HTTP protocol
elements and also access logs containing this information. The data may be used by us and our agents
for the following purposes
- Web site and system administration
- Research and development
- To administer our website and for our Email campaigns, we track and analyze anonymous usage and
volume statistical information from our visitors and members. All data collected are owned and used
solely by us or on behalf of our marketing partner. Such information is shared externally only on an
anonymous, aggregated basis.
- We use clear gifs, also known as "Web beacons": tiny graphics, with a unique identifier that help us
to improve the visitor experience, to manage our site content, and to track visitor behavior.
- In the event of registration and/or access through a third party account, TLC may collect and access
certain information of the member’s profile from the corresponding social network solely for
internal administrative purposes and/or for the purposes indicated above.
- User Information: We collect the following user information: unique identifiers which may be used
for
- completion and support of the current activity
- anonymous user analysis
- anonymous user profiling and decision making
- contacting visitors for the marketing of services or products (the user may opt out of this
usage)
- Such data is classified as “Non-Personal Data”, a type of data that generally does not reveal
your specific identity or does not directly relate to an individual. To the extent non-personal data
reveal your specific identity or relate to an individual, we will treat non-personal data as
personal data. Other non-personal data mainly include
- Browser and device data
- App usage data
- Data collected through cookies, pixel tags and other technologies
- Demographic data and aggregated data
- Your IP address
- Google and adobe analytics
- Cookies further allow us to select which advertisements or offers are most likely to appeal to you
and display them while you are using the Online Services or to send marketing messages. We also use
cookies to track responses to online advertisements and marketing emails.
- You can choose whether to accept cookies by changing the settings on your browser or by managing
your tracking preferences by clicking on “Tracking Preferences” located at the bottom of our
home page. If, however, you do not accept cookies, you may experience some inconvenience in your use
of the Online Services. For example, we will not be able to recognize your computer, and you will
need to log in every time you visit. You also will not receive advertising or other offers from us
that are relevant to your interests and needs. At this time, we do not respond to browser
“Do-Not-Track” signals.
- For more information on how to disable cookies and different kinds of cookies used by us please read
our cookie policy. For any clarifications/assistance, please
contact on +91 11 40701234 or email us on contactus@tlcgroup.com.
- We treat information collected by cookies and other technologies as non-personal information.
However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered
personal information by local law, we treat these identifiers as personal information. Similarly, to
the extent that non-personal information is combined with personal information, we treat the
combined information as personal information for the purposes of this privacy policy.
This non-personal data can help us, for example, in controlling access to certain content on our site and
in alerting users to new site content and services. This information is shared externally only
(i) in anonymous, aggregated form for generalized user analysis, or
(ii) to review whether users qualify for additional benefits, or
(iii) to enable us to send e-mails to you on our behalf.
6. LINKS TO THIRD-PARTY SITES
We may provide links to third-party websites. Please be aware that we do not control and are not
responsible for the information collection practices of such third-party websites’ policy that may
differ from those of this Site. We encourage you to review and understand the privacy policies of these
other Web sites before accessing and providing any information to them.
7. RIGHTS OF DATA SUBJECTS: INFORMATION ACCESS, CHANGE, AND/OR DELETION
You have a right to access, rectify, restrict, suppress, update, and/or erase any or all of the personal
information that you submit to us by contacting us at privacyofficer@tlcgroup.com. If you would like to
receive an electronic copy of your personal data for your purposes of review or transmitting it to
another company (to the extent this right to data portability is provided to you by law) you can contact
us at privacyofficer@tlcgroup.com. You can unsubscribe
from receiving our e-mails by a click through on each e-mail. You may also unsubscribe from mailing
lists or any registrations on the Site. To do so, please follow the instructions on the page of the
e-mail.
However, we may disclose your information, including personal information, if we believe it is necessary
to protect the property and/or rights of TLC, you, or a third party, to protect the safety of the public
or any person, in the event of a legal dispute, or to prevent or stop activity we believe may pose a
risk of being illegal, unethical or in violation of the Terms of Service. In case of such an event, the
right to have the personal information rectified or erased may also stand suspended. However, you would
still be able to view your personal information.
8. SECURITY MEASURES
TLC has implemented generally accepted standards of technology and operational security to protect
personally identifiable information from loss, misuse, alteration, or destruction. Only authorized TLC
personnel have access to personally identifiable information, and these employees are required to treat
this information as confidential.
We maintain appropriate physical, technological, and organizational safeguards to protect your personal
information against loss, misuse, unauthorized access or disclosure, alteration and destruction. Only
authorized personnel of TLC have access to member accounts and details. Although we use reasonable
measures to help protect your personal information, it is important that you understand that no website
or database is completely secure or "hacker proof". If you believe the security of your Account has been
breached, please contact us immediately at contactus@tlcgroup.com and privacyofficer@tlcgroup.com.
Our security procedures mean that we may occasionally request proof of identity before we disclose
personal information to you.
9. CROSS BORDER TRANSFER AND SHARING OF INFORMATION
Personally identifiable information collected may be transferred, from time to time, to TLC® offices or
personnel or to third parties located throughout the world, and the website may be viewed and hosted
anywhere in the world, including countries that may not have laws of general applicability regulating
the use and transfer of such data.
TLC may store your personal data on the servers of Amazon Web services located in USA, Net4India located
in India and GoDaddy in Singapore.
Cross border transfers are necessitated for providing seamless services to members. For example, a member
may travel outside the country of his ordinary residence and would want to avail benefits of the
membership abroad. To facilitate this, cross border transfer of information becomes necessary.
In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities
in those other countries will be entitled to access your Personal Data.
By using our website or by providing consent to us, you agree to the transfer of your personal
information to countries outside of your country of residence for the purposes specified in this Privacy
Policy. We ensure, by means such as contracts and personal data transfer agreements that your personal
data is protected at all times in accordance with applicable privacy laws, regulations or binding codes.
The personal data that TLC collects may be disclosed to
- TLC group companies, solely for administrative purposes and/or for purposes indicated above.
- TLC’s program partners, hotel partners, banks, retail companies and other collaborating partners of
the TLC group for the fulfillment of aforementioned purposes.
- Suppliers of the TLC necessary for the adequate fulfillment of the legal obligations and/or the
purposes previously indicated.
10. CONTACT US
If you have any questions about this Policy or our privacy practices, you may contact us at answers@tlcgroup.com or write to us at TLC DigiTech Pvt. Ltd.
PO Box 3640, New Delhi - 110 024, India.
11. COMMERCIAL & PROMOTIONAL COMMUNICATIONS: DO NOT CALL
- If you choose not to receive any promotional communications from us, we will not send you
promotional messages and will not share your personal information with our partners or other
companies for marketing purposes.
- In order to discontinue receiving promotional communications from us, please get in touch with our
Privacy Officer at PO Box 3640, New Delhi - 110 024 or by writing to us at privacyofficer@tlcgroup.com.
- Any customer detail collected on our website, through social media including digital campaigns,
emails, landing pages and other offline mediums will allow TLC Associates to call, SMS, Email, chat
and WhatsApp the guests who have filled in their information. By dropping in details, the guest
explicitly allows and gives consent to TLC® and group companies to call him / her and such
commercial & promotional communication would not be considered in violation of Do Not Call
registration under TRAI’s Telecom Consumer Protection Regulations for such commercial &
promotional communications.
12. USER’S RESPONSIBILITY/ DECLARATIONS
The User
- Guarantees that they are of legal age and are persons who can form a legally binding contract under
the Indian Contract Act, 1872 and that the information furnished to TLC is true, accurate, complete
and up-to-date. If you are a minor i.e. under the age of 18 years, you may use TLC only with the
involvement of a parent or guardian. For these purposes, the User is responsible for the
truthfulness of all the data communicated and will keep the information updated, so that said data
reflects their actual situation.
- Guarantees that he/she has informed third parties on whose behalf he/she has provided data, where
applicable, of the aspects contained in this document. Also guarantees that he/she has obtained the
third party’s authorization to provide their data to TLC for the purposes indicated.
- Will be responsible for false or inaccurate information provided through the Website and for
damages, whether direct or indirect, that this may cause to TLC or third parties.
- Accepts and agrees that there may be certain data that we may not allow you to review for legal,
security or other reasons.
- When signing up for issuance of the Add on card including the Spouse Card, the Member and the add-on
Card Member accept and agree that they can seek and receive any information pertaining to the
membership including any previous transactions and bookings made under the program by any of them.
UPDATES
The “Last Updated” legend at the bottom of this page indicates when this Privacy Policy was last
revised. Any changes will become effective when we post the revised Privacy Policy on the Online
Services. Your use of the Services following these changes means that you accept the revised Privacy
Policy. If you would like to review the version of the Privacy Policy that was effective immediately
prior to this revision, please contact us at contactus@tlcgroup.com.
Last updated: 24th May 2018